• Downloadable Guide from Cendyn - Data-driven Strategies for Mastering Marketing in 2022   

Cendyn;

The pursuit of the most profitable bookings isn’t easy. It takes a baseline approach that prioritizes data capture, storage and analysis. Here are 5 data-driven strategies that form the backbone of a holistic marketing strategy that flexes with the times and builds resilience across your hotel operation.

Performance marketing may be defined by its access to data but it’s also limited by the marketer’s ability to wrangle the data firehose into a usable feed. Otherwise, simply having access to a seemingly infinite stream of data distracts from the task at hand: finding the signal in the noise to optimize ad spend, increase conversions and generate more bookings at a lower cost.

Of course, even with the most favorable tailwinds, the pursuit of the most profitable bookings isn’t easy. It takes a baseline approach that prioritizes data capture, storage and analysis. Here are 5 data-driven strategies that form the backbone of a holistic marketing strategy that flexes with the times and builds resilience across your operation.

Get the guide here.

About Cendyn
Cendyn is the leading innovative cloud software and services provider for the hospitality industry. Their software solutions drive sales, marketing, and revenue performance for tens of thousands of hotels across the globe with a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales, and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With office headquarters in Boca Raton, FL, USA, and offices around the globe in Germany, Singapore, Thailand, and Japan, Cendyn proudly serves customers in 143 countries. Their software solutions deliver billions of data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit cendyn.com.