Excerpt from SearchEngineJournal
Hotel Booking Links Now Available In Google Search & Maps
Last year, Google introduced a way for hotels to show free booking links. This month, Google announced an expansion of free booking links. These free links are now available on Search and Maps.
The travel industry is certainly showing signs of recovery since the pandemic, with “spring vacation” searches nearing the volume it was in 2019.
With travel rebounding to pre-pandemic levels, Google announced new tips to help hotels connect with and reach people who are ready to travel.
Free Bookings On Google
Consumers have may ways of searching for travel. Whether they search on Google.com or within the Maps app, hotels and travel partners can now extend their reach with free booking links.
This update allows users to choose from more options than before. Once a user clicks the link, they can complete their booking on the hotel or travel partners’ website.
Image credit: Blog.google.com, March 2022
Why The Change?
Since free hotel booking links were introduced, travel and hotel partners have seen noticeable benefits, including increased user engagement. Everyone from individual and boutique hotels to large travel agencies have seen the benefits.
One of the booking engines, “myhotelshop” has seen a 30% incremental increase in bookings during the summer of 2021.
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