• The U.K.’s regional destinations continue to lead recovery in the market thanks to the demand from national tourists.   

Excerpt from STR

Recovery starting point

While Europe prepares for the summer months, hotel performance levels remain low. The U.K. is the outlier most recently, however, with a 59.5% occupancy level on a rolling 7-day average ending with 6 June. That performance came as pent-up demand during reopening met additional demand for the half-term school holiday.

During the same time, Portugal posted a 43.7% occupancy level followed closely by Spain (37.2%), Poland (35.0%) and France (34.6%). Generally speaking, news around the continent is encouraging with vaccine distribution progressing in many countries.

More leisure demand on the horizon

Due to strong summer leisure demand, Spain shows higher occupancy on the books than any other country in Europe (besides the U.K.). Although there are still restrictions and uncertainty, we expect to see markets such as the Canary and Balearic Islands ramping up, especially over the coming weeks.

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