• Direct Bookings: It’s All About the Booking Engine   

Vizergy;

Increasing direct bookings continues to be a hot topic in the hospitality industry and a strategy we have yet to highlight is: The Booking Engine.

Why is the Booking Engine important for direct bookings? 

We know that first impressions and a beautiful, appealing design are key factors for any website to remain competitive within today’s saturated market, but the final decision is made once they enter the booking engine.

Frank Zamora, Vizergy Account Executive, says, “A beautiful house is great to look at when house hunting, but if you can’t get in the front door or there are too many locks, then you’ll go on to the next house.” 

Tactics: 

  • Start with optimizing the website’s booking engine to increase conversions.

  • Reduce the Booking Engine bounce rate by showcasing what is important to the user. 

  • Create an easy, fast and clear user experience within the booking engine. 

  • Create a direct booking path from the website to the booking engine. 

Why implement these tactics? 

  • Small tweaks and optimizations in your booking engine can increase conversions dramatically

  • A booking engine that is easy to use and organized will foster higher conversions. 

  • Websites with broken booking engine links makes for a negative user experience and low CDRS numbers. 

Proven Results: 

Vizergy Client, Anaheim Desert Inn and Suites implemented these tactics and saw these results: 

  • Increase in revenue: $68,296

  • Increase in Room Nights: 451

  • Increase in Reservations: 168

About Vizergy® Digital Marketing:

Vizergy serves the world’s hospitality industry with conversion optimized website design and fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, proven digital marketing programs and the best professionals in the industry. At Vizergy, hospitality marketing is not only our mission, it’s our sole focus.

For more than 20 years, Vizergy has relentlessly developed and deployed the best marketing technologies and talent to serve thousands of hospitality clients with excellence. The company deploys complete travel life-cycle marketing solutions from responsive website design and development, to proven award–winning digital marketing programs, reservation solutions, media planning and deployment. Vizergy’s platform has long been touted as the #1 digital marketing system for hospitality clients, easy to deploy, turnkey and SMART, empowering clients to win in today’s complex and competitive hospitality industry.

For more information, please visit www.vizergy.com.